- Investigation. Advertizing campaigns investigation: fame, pretest, postest...
- Position. Study and planning of the mental image that we want to transmit to the consumer on a mark, product or service to way and long term.
- Market researches. Employment of skills of investigation and field works for the knowledge of environment that makes a detour to a mark or product.
- Means studies. Investigation of the means most adapted to a product / service according to multiple criteria: hearing, affinity, CPM, CRP, rating, qualitative values...
- Creative strategy.. Creation and planning of creative lines for the development of ideas and advertizing campaigns according to the targets of every mark, product or service.